Interactive learning platform demonstrated through engaging visual preview.
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Screenshot of Brilliant hero section of the homepage

About Brilliant

Brilliant is an innovative online learning platform that offers guided interactive problem-solving experiences in various STEM fields. It provides engaging and effective courses in subjects like math, data analysis, computer science, programming, AI, and science & engineering. Brilliant's unique approach focuses on learning by doing, allowing users to master complex concepts through daily 15-minute interactive sessions, making education both fun and efficient.

About the website

Brilliant's homepage is a masterclass in product led growth strategies for B2B SaaS websites, with a focus on conversion rate optimization (CRO). The page opens with a clean, minimalist design that immediately draws attention to the core value proposition.

The hero section features a bold, attention-grabbing headline: "Learn by doing". This is followed by a concise subheading that elaborates on the unique selling point: "Guided interactive problem solving that's effective and fun. Master concepts in 15 minutes a day." This clear and compelling message directly addresses the user's needs and desires, a key aspect of effective CRO.

A prominent "Get started" call-to-action button is strategically placed below the headline, encouraging immediate user engagement. This aligns perfectly with product led growth principles, making it easy for visitors to begin their journey with the platform.

The right side of the hero section showcases an interactive demo of the platform, giving potential users a glimpse of the actual learning experience. This visual representation of the product in action is a powerful CRO technique, allowing visitors to envision themselves using the platform.

Below the hero section, Brilliant displays icons representing the various subjects covered by the platform: Math, Data Analysis, Computer Science, Programming & AI, and Science & Engineering. This visual representation quickly communicates the breadth of content available, appealing to a wide range of potential users.

The homepage also leverages social proof effectively, stating "Join over 10 million people learning on Brilliant" and displaying a 5-star rating from Trustpilot. These elements build credibility and trust, crucial factors in driving conversions.

What to take away

Clear Value Proposition

Brilliant's homepage excels in communicating a clear and compelling value proposition. The headline "Learn by doing" immediately conveys the core benefit of the platform. This direct approach is a hallmark of effective product led growth strategies, as it quickly resonates with the target audience and addresses their desire for practical, hands-on learning experiences.

Interactive Product Demo

The inclusion of an interactive product demo in the hero section is a powerful conversion rate optimization (CRO) technique. By allowing visitors to see and interact with a sample of the actual learning experience, Brilliant reduces uncertainty and increases the likelihood of user engagement. This aligns perfectly with product led growth principles, as it puts the product at the forefront of the user's experience from the very beginning.

Emphasis on Ease and Efficiency

Brilliant's promise of mastering concepts in just 15 minutes a day addresses common barriers to learning - lack of time and perceived difficulty. This messaging is strategically crafted to appeal to busy professionals and students, positioning the platform as an efficient and accessible solution. Such benefit-oriented communication is key to effective B2B SaaS website design and CRO.

Effective Use of Social Proof

The homepage leverages social proof effectively by highlighting the large user base ("over 10 million people") and displaying a high Trustpilot rating. This builds credibility and trust, which are crucial elements in conversion rate optimization. By showcasing the platform's popularity and positive user experiences, Brilliant encourages potential users to join a successful and satisfied community of learners.

Clear Subject Categorization

The visual representation of different subject areas (Math, Data Analysis, Computer Science, etc.) serves multiple purposes. It quickly communicates the range of content available, appeals to various user interests, and helps visitors easily identify areas relevant to them. This clear categorization enhances user experience and supports product led growth by allowing potential users to quickly assess the platform's relevance to their learning needs.