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SaaS A/B Testing Ideas

A library chalk full of amazing conversion rate optimization and engagement strategies and the behavioral science behind why they work.
image of the purchase flow explaining how to Increase subscriptions by framing signup as unlocking value
purchase

Increase subscriptions by framing signup as unlocking value

Consumer Reports
image of the engage flow explaining how to Increase commitment by having users pledge to their peers
engage

Increase commitment by having users pledge to their peers

EngageIQ Creation
image of the onboard flow explaining how to Reduce friction by providing default options
onboard

Reduce friction by providing default options

FreshBooks
image of the signup flow explaining how to Increase sign-ups by teasing the product via loss aversion
signup

Increase sign-ups by teasing the product via loss aversion

Grammarly
image of the retain flow explaining how to Increase customer retention by offering subscription pause
retain

Increase customer retention by offering subscription pause

Substack
image of the signup flow explaining how to Increase registrations by leading with a question
signup

Increase registrations by leading with a question

Capitol AI
image of the refer flow explaining how to A double-sided referral program leveraging the reciprocity effect
refer

A double-sided referral program leveraging the reciprocity effect

Gusto
image of the onboard flow explaining how to The labor illusion effect to drive onboarding completion
onboard

The labor illusion effect to drive onboarding completion

Spacejoy
image of the onboard flow explaining how to Reinforce brand promise through social proof in onboarding
onboard

Reinforce brand promise through social proof in onboarding

Noom
image of the retain flow explaining how to Recapture cancelled subscription with a time-limited discount
retain

Recapture cancelled subscription with a time-limited discount

Bonsai
image of the onboard flow explaining how to Increase onboarding completion by presenting clear tasks
onboard

Increase onboarding completion by presenting clear tasks

Sprig
image of the onboard flow explaining how to Ask for a commitment to drive long term engagement
onboard

Ask for a commitment to drive long term engagement

Fabulous
image of the refer flow explaining how to Entice referrals through giveaways
refer

Entice referrals through giveaways

Hyerbound
image of the engage flow explaining how to Increase tip amounts via emoticons and positive framing
engage

Increase tip amounts via emoticons and positive framing

Uber
image of the purchase flow explaining how to Offer a time limited discount to drive paid subscriptions
purchase

Offer a time limited discount to drive paid subscriptions

Canva
image of the retain flow explaining how to Reduce subscription churn through coupon offer
retain

Reduce subscription churn through coupon offer

Puls
image of the signup flow explaining how to Increase signups with social proof
signup

Increase signups with social proof

Freshbooks
image of the retain flow explaining how to Reduce cancellations by offering a discount to stay subscribed
retain

Reduce cancellations by offering a discount to stay subscribed

The Economist
image of the retain flow explaining how to Increase subscription retention by offering a free month
retain

Increase subscription retention by offering a free month

Substack
image of the purchase flow explaining how to Offer dollar value credits to increase trials
purchase

Offer dollar value credits to increase trials

Anthropic
image of the engage flow explaining how to Increase user motivation through the hero's journey
engage

Increase user motivation through the hero's journey

Fabulous
image of the purchase flow explaining how to Leverage loss aversion to drive subscription upgrades
purchase

Leverage loss aversion to drive subscription upgrades

Care.com
image of the purchase flow explaining how to Mitigate pain of paying when purchasing by framing as unlocking a benefit
purchase

Mitigate pain of paying when purchasing by framing as unlocking a benefit

insideBE.com
image of the retain flow explaining how to Reduce churn by offering a discount to stay subscribed
retain

Reduce churn by offering a discount to stay subscribed

Mobbin
image of the engage flow explaining how to Increase learner engagement through balanced leaderboards
engage

Increase learner engagement through balanced leaderboards

Duolingo
image of the engage flow explaining how to Build trust through similarity-based self-disclosure
engage

Build trust through similarity-based self-disclosure

Airbnb
image of the signup flow explaining how to Increase free plan signups by making it an active choice
signup

Increase free plan signups by making it an active choice

Whereby
image of the onboard flow explaining how to Incentivize completion of onboarding with trial day rewards
onboard

Incentivize completion of onboarding with trial day rewards

ProdPad
image of the signup flow explaining how to Increase signups by blurring the product experience to leverage loss aversion
signup

Increase signups by blurring the product experience to leverage loss aversion

Groove
image of the purchase flow explaining how to Drive donations by leveraging the peanuts effect
purchase

Drive donations by leveraging the peanuts effect

United
image of the signup flow explaining how to Engage users immediately with a curiosity-provoking question
signup

Engage users immediately with a curiosity-provoking question

OpenAI
image of the engage flow explaining how to Ask users to make a commitment to themselves to drive engagement
engage

Ask users to make a commitment to themselves to drive engagement

Fabulous
image of the onboard flow explaining how to Increase customer satisfaction by making free an active choice
onboard

Increase customer satisfaction by making free an active choice

Xfinity Communities
image of the signup flow explaining how to Increase demo bookings by offering a free lunch incentive
signup

Increase demo bookings by offering a free lunch incentive

Design Pickle
image of the onboard flow explaining how to Increase retirement savings by connecting users to their future self
onboard

Increase retirement savings by connecting users to their future self

Fintech
image of the refer flow explaining how to Increase referrals by framing sharing as a valuable gift
refer

Increase referrals by framing sharing as a valuable gift

Substack
image of the onboard flow explaining how to Interactive autofill to drive onboarding
onboard

Interactive autofill to drive onboarding

Asana
image of the onboard flow explaining how to Increase onboarding calls by making it the default option
onboard

Increase onboarding calls by making it the default option

Leantime
image of the signup flow explaining how to Increase leads by placing form at the right moment
signup

Increase leads by placing form at the right moment

Hyerbound
image of the purchase flow explaining how to Use defaults to nudge customers towards a membership option
purchase

Use defaults to nudge customers towards a membership option

Puls
image of the purchase flow explaining how to Convert freemium to paid users by blurring out product features
purchase

Convert freemium to paid users by blurring out product features

MyFitnessPal
image of the refer flow explaining how to Increase user acquisition through viral loops and social incentives
refer

Increase user acquisition through viral loops and social incentives

Dropbox
image of the signup flow explaining how to Prime users to take action by framing account creation as "Start my page"
signup

Prime users to take action by framing account creation as "Start my page"

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