Engage users immediately with a curiosity-provoking question
Overview
Business Outcome
User Engagement
Increase the number of users who interact with the product and explore its features.
Behavioral Outcome
Curiosity
Spark users' curiosity and desire to explore what the AI can do for them.
The Behavioral Science
Curiosity Gap
The Curiosity Gap refers to the mental gap between what people know and what they want to know. By asking a question that hints at the AI's capabilities, OpenAI creates a curiosity gap that motivates users to engage with the product to discover the answer.
How It Works
Instead of a traditional homepage filled with product information and marketing copy, ChatGPT presents a single, curiosity-provoking question: "How can I help you today?"
This question immediately engages users and prompts them to consider how the AI could assist them. It creates a curiosity gap, making users wonder about the AI's capabilities and potential applications.
How It Might Backfire
Lack of Context
For users unfamiliar with OpenAI or AI assistants in general, the lack of context on the homepage may be confusing. Some users might not understand what the product does or how to interact with it.
Unmet Expectations
If the AI fails to provide satisfactory answers or assistance, users may feel that their curiosity was piqued under false pretenses. It's crucial to ensure the product can deliver on the expectations set by the engaging question.
How To Test
To test the effectiveness of this curiosity-provoking question, run an A/B test comparing the engagement question to a more traditional homepage layout. Monitor metrics such as time on page, interactions with the AI, and return visits to gauge which approach resonates better with your audience.
Additionally, consider conducting user surveys or interviews to gather qualitative feedback on how the question affects users' perceptions and curiosity about the product.
Frequently Asked Questions
Reduce churn by offering a discount to stay subscribed
Mobbin offers a 20% discount on the next billing cycle when a user attempts to cancel their subscription, incentivizing them to stay.
Increase demo bookings by offering a free lunch incentive
<p>Design Pickle offers prospects a $25 DoorDash gift card in exchange for booking a 15-minute consultation call, leveraging the power of reciprocity to drive conversions.</p>