Engage users immediately with a curiosity-provoking question

OpenAI OpenAI signup

Overview

ChatGPT's homepage features a simple, direct question to engage visitors right away and pique their curiosity about the product's capabilities.
a screenshot of the signup flow explaining how to Engage users immediately with a curiosity-provoking question
a screenshot of the signup flow explaining how to Engage users immediately with a curiosity-provoking question
a screenshot of the signup flow explaining how to Engage users immediately with a curiosity-provoking question

Business Outcome

User Engagement

Increase the number of users who interact with the product and explore its features.

Behavioral Outcome

Curiosity

Spark users' curiosity and desire to explore what the AI can do for them.

The Behavioral Science

Curiosity Gap

The Curiosity Gap refers to the mental gap between what people know and what they want to know. By asking a question that hints at the AI's capabilities, OpenAI creates a curiosity gap that motivates users to engage with the product to discover the answer.

How It Works

Instead of a traditional homepage filled with product information and marketing copy, ChatGPT presents a single, curiosity-provoking question: "How can I help you today?"

This question immediately engages users and prompts them to consider how the AI could assist them. It creates a curiosity gap, making users wonder about the AI's capabilities and potential applications.

How It Might Backfire

Lack of Context

For users unfamiliar with OpenAI or AI assistants in general, the lack of context on the homepage may be confusing. Some users might not understand what the product does or how to interact with it.

Unmet Expectations

If the AI fails to provide satisfactory answers or assistance, users may feel that their curiosity was piqued under false pretenses. It's crucial to ensure the product can deliver on the expectations set by the engaging question.

How To Test

To test the effectiveness of this curiosity-provoking question, run an A/B test comparing the engagement question to a more traditional homepage layout. Monitor metrics such as time on page, interactions with the AI, and return visits to gauge which approach resonates better with your audience.

Additionally, consider conducting user surveys or interviews to gather qualitative feedback on how the question affects users' perceptions and curiosity about the product.

Frequently Asked Questions

To enhance a product-led growth (PLG) model using OpenAI's signup tactic, implement a curiosity-provoking question at the forefront of your user onboarding process. This approach can significantly boost user engagement and exploration of your product's features.

By presenting a simple, direct question like "How can I help you today?" you create a curiosity gap that motivates users to interact with your product immediately. This tactic can increase the number of users who engage with your product from the start, accelerating their journey to experiencing your product's core value. In a PLG model, this immediate engagement can lead to faster adoption and organic growth as users quickly discover the benefits of your product.

To improve conversion rates using OpenAI's signup tactic, incorporate a curiosity-provoking question into your landing page or signup process. This approach can significantly increase user engagement and motivation to explore your product.

Instead of presenting visitors with a traditional homepage filled with product information, lead with a compelling question that hints at your product's capabilities. This creates a curiosity gap, encouraging users to sign up or interact with your product to discover the answer. By sparking curiosity and prompting immediate engagement, you can potentially increase conversion rates as users are more likely to take action to satisfy their curiosity about your product's potential benefits.

To optimize your website using OpenAI's signup tactic, implement a curiosity-provoking question as a central element of your homepage or key landing pages. This approach can significantly enhance user engagement and interaction with your site.

Replace traditional marketing copy with a simple, direct question that hints at your product's capabilities, such as "How can we solve your biggest challenge today?" This creates a curiosity gap, motivating visitors to explore your site and learn more about your offerings. By immediately engaging users and prompting them to consider how your product could assist them, you can potentially increase time on site, reduce bounce rates, and improve overall user engagement metrics.

To A/B test OpenAI's signup tactic, create two versions of your homepage or landing page: one with a curiosity-provoking question (version A) and one with a traditional layout (version B). Randomly assign visitors to each version and monitor key metrics to gauge effectiveness.

For version A, implement a simple, engaging question that hints at your product's capabilities. For version B, use your current homepage design with standard marketing copy and product information. Measure metrics such as time on page, interaction rates, signup conversions, and return visits. Additionally, consider conducting user surveys or interviews to gather qualitative feedback on how the question affects users' perceptions and curiosity about the product. Analyze the results to determine which approach resonates better with your audience and drives desired outcomes.

OpenAI's signup tactic improves user experience by immediately engaging visitors and sparking their curiosity about the product's capabilities. By presenting a simple, direct question like "How can I help you today?" instead of overwhelming users with product information, the tactic creates a more interactive and personalized first impression.

This approach reduces cognitive load for users, as they don't have to process large amounts of information upfront. Instead, it prompts them to consider their own needs and how the product might address them, creating a more user-centric experience. The curiosity gap created by the question motivates users to explore the product, potentially leading to a more engaging and satisfying user experience as they discover the product's features and benefits on their own terms.