EngageIQ
Sign inBook a Demo

Increase commitment by having users pledge to their peers

EngageIQ Creation EngageIQ Creation engage

Overview

Asking users to make a public commitment to attend group meetings increases the likelihood they will follow through on their intentions.
a screenshot of the engage flow explaining how to Increase commitment by having users pledge to their peers

Business Outcome

User Retention

Improve user retention and engagement by encouraging consistent participation in group meetings and peer support.

Behavioral Outcome

Commitment Devices

Commitment devices are strategies that help people follow through on their intentions by locking them into a course of action. By publicly committing to attend group meetings, users are more likely to actually show up, as failing to do so would be inconsistent with their stated commitment.

Social Proof

Social proof is the idea that people look to others for cues on how to behave. Seeing that their peers have also committed to attending meetings reinforces that this is the expected and desirable behavior, further motivating users to participate.

The Behavioral Science

In the example, Rhonda makes a "Commitment Pledge" where she publicly promises to show up to each group call and support her peers on their journey. By making this commitment in front of the community, Rhonda is more likely to follow through, as failing to attend would be inconsistent with her stated intentions and could lead to social disapproval.

Furthermore, seeing that others have also made this pledge creates a sense of social proof, reinforcing that attending meetings is the norm and expectation within the community. This motivates Rhonda and other users to live up to their commitments and actively participate.

How It Works

In the example, Rhonda makes a "Commitment Pledge" where she publicly promises to show up to each group call and support her peers on their journey. By making this commitment in front of the community, Rhonda is more likely to follow through, as failing to attend would be inconsistent with her stated intentions and could lead to social disapproval.

Furthermore, seeing that others have also made this pledge creates a sense of social proof, reinforcing that attending meetings is the norm and expectation within the community. This motivates Rhonda and other users to live up to their commitments and actively participate.

How It Might Backfire

Pressure and Resentment

If users feel coerced into making a commitment or that the expectations are unrealistic, they may resent the pressure and disengage from the community altogether. It's important that the commitment feels authentic and achievable.

Failure and Disengagement

If users consistently fail to live up to their commitments, they may become discouraged and stop participating entirely. It's important to frame failures as learning opportunities and to provide support and encouragement to help users get back on track.

How To Test

To test the effectiveness of commitment pledges, try implementing them for a subset of your user base and compare engagement and retention metrics against a control group. You can also survey users to gather feedback on how the pledge impacts their motivation and follow-through.

Consider testing different pledge formats, such as written vs. verbal commitments, or private vs. public pledges, to see which is most effective for your specific community and use case. The key is to find a balance between accountability and achievability, so that users feel motivated to participate without feeling overwhelmed by the expectations.

Frequently Asked Questions

To enhance a product-led growth (PLG) model using EngageIQ Creation's engage tactic, implement commitment pledges during user onboarding or key engagement points. Ask users to make a public commitment to participate in group meetings or community activities related to your product.

This approach leverages the power of commitment devices and social proof to increase user retention and engagement. By encouraging users to publicly state their intentions, they're more likely to follow through, leading to increased product usage and adoption. This can accelerate time-to-value and improve key PLG metrics such as user activation and expansion.

To improve conversion rates using EngageIQ Creation's engage tactic, incorporate commitment pledges into your user journey. For example, during the sign-up process or when users are considering upgrading their account, ask them to make a public commitment to engage with your product or community.

This tactic can increase follow-through on intended actions by leveraging behavioral science principles like commitment devices and social proof. By having users pledge to their peers, you create a sense of accountability and social expectation, which can lead to higher conversion rates for key actions such as completing onboarding, attending webinars, or upgrading to paid plans.

To optimize your website using EngageIQ Creation's engage tactic, integrate commitment pledges into key user touchpoints. This could include adding a pledge feature to user profiles, creating a public commitment wall, or incorporating pledges into community forums or event sign-ups.

By encouraging users to make public commitments on your website, you can increase engagement and retention. This tactic leverages behavioral science principles to motivate users to follow through on their intentions, leading to more active participation in your online community or product ecosystem. Ensure that the commitment process is seamless and integrated into the user experience to maximize its effectiveness.

To A/B test EngageIQ Creation's engage tactic, create two versions of your user journey: one with commitment pledges (version A) and one without (version B). Randomly assign users to each version and measure key metrics such as engagement rates, retention, and conversion rates.

In version A, implement the commitment pledge feature, asking users to publicly commit to attending group meetings or participating in community activities. In version B, maintain your current process without the pledge. Track user behavior in each version, noting differences in participation rates, follow-through on commitments, and overall engagement. Additionally, gather qualitative feedback through surveys to understand user perceptions of the pledge feature.

EngageIQ Creation's engage tactic improves user experience by fostering a sense of community and accountability. By asking users to make public commitments to their peers, it creates a more engaging and supportive environment where users feel motivated to participate and follow through on their intentions.

This tactic leverages behavioral science principles like commitment devices and social proof to enhance user motivation and engagement. It can lead to a more active and vibrant community, where users feel connected to their peers and invested in their shared goals. However, it's important to implement this tactic carefully, ensuring that commitments feel authentic and achievable to avoid potential backfire effects like pressure or resentment.

Increase demo bookings by offering a free lunch incentive

<p>Design Pickle offers prospects a $25 DoorDash gift card in exchange for booking a 15-minute consultation call, leveraging the power of reciprocity to drive conversions.</p>

Reduce friction by providing default options

Freshbooks provides users with a default web address during onboarding to reduce the mental effort required to create one from scratch.