Ask users to make a commitment to themselves to drive engagement

Fabulous Fabulous engage


Fabulous asks users to sign a contract with themselves to follow through on their intentions.
a screenshot of the engage flow explaining how to Ask users to make a commitment to themselves to drive engagement

Business Outcome

Retention Rate

Increase retention rates users who use the feature indicate its value in promoting ongoing engagement and retention within the app.

User Satisfaction

Positive feedback suggests that users perceive the feature as valuable and effective in supporting their goal-setting efforts.

Behavioral Outcome

Long-lasting, sustainable Behavioral Change

Improvements in habits, productivity, or overall well-being. Monitoring changes in user behavior over time provides insight into the effectiveness of the feature in driving meaningful behavior change.

The Behavioral Science

Commitment Device

By asking users to sign a contract to themselves, Fabulous is leveraging the commitment and consistency principle to encourage users to adhere to their stated goals or behaviors.

The act of signing through a fingerprint, the contract creates a psychological commitment, making users more likely to follow through with their intentions to achieve their desired outcomes.

Additionally, the visible reminder of the contract serves as a constant reinforcement of their commitment, further reinforcing their motivation to stay on track with their goals.

How It Works

Commitment Device

A commitment device is a strategy or tool designed to help individuals commit to a specific goal or behavior. In this scenario, Fabulous employs a commitment device by asking users to sign a contract to themselves, committing to certain behaviors or goals related to self-improvement or personal development.

Commitment and Consistency

The principle of commitment and consistency is based on the idea that individuals have a strong desire to maintain consistency between their beliefs, attitudes, and actions. Once someone commits, they are more likely to follow through with it to maintain alignment with their self-image as someone who is committed and consistent.

How It Might Backfire

Feelings of Failure and Increased Stress and Pressure

If users struggle to meet the commitments outlined in their contract, they may experience feelings of failure or inadequacy. Seeing their unmet goals prominently displayed within the app could exacerbate these negative emotions and discourage continued engagement with the platform.

Privacy Concerns

Users may have concerns about the privacy and security of their personal goals and commitments, especially if the contract is stored within the app's database. Fear of their information being accessed or shared without their consent can deter users from fully engaging with the feature.

How To Test

A/B Test

In condition A, the pre-commitment contract feature is used for setting goals, and in condition B, the contract feature is absent. Check for user engagement and retention metrics.

Frequently Asked Questions

To enhance a product-led growth (PLG) model using Fabulous's engagement tactic, implement a commitment device within your onboarding process or key activation points. Ask users to sign a digital contract with themselves, committing to specific goals or behaviors related to your product's core value proposition.

This approach leverages the commitment and consistency principle, encouraging users to follow through with their intentions and engage more deeply with your product. By fostering a sense of personal investment early in the user journey, you can potentially increase activation rates, user engagement, and long-term retention - all crucial metrics for successful PLG strategies.

To improve conversion rates using Fabulous's engagement tactic, incorporate a commitment device at key decision points in your user journey. For example, during the sign-up process or when users are considering upgrading to a paid plan, prompt them to make a commitment to themselves regarding their goals or intended usage of your product.

This tactic can increase the likelihood of users following through with their intentions, potentially boosting conversion rates from free to paid plans or increasing feature adoption. By creating a psychological commitment, users are more likely to engage deeply with your product, leading to improved retention rates and overall user satisfaction - both of which can positively impact your conversion metrics over time.

To optimize your website using Fabulous's engagement tactic, integrate commitment devices at crucial points in the user journey. For instance, you could implement a feature that allows users to set and commit to specific goals related to your product or service. This could be in the form of a digital contract or a personalized pledge.

By incorporating this tactic, you can potentially increase user engagement and time spent on your website. The commitment device serves as a constant reminder of the user's goals, encouraging them to return to your site and engage with relevant content or features. This can lead to improved user satisfaction and potentially drive long-lasting behavioral changes, ultimately optimizing your website's performance in terms of user engagement and retention.

To A/B test Fabulous's engagement tactic, create two versions of your user journey: one with the commitment device (version A) and one without (version B). In version A, implement a feature where users sign a digital contract or make a commitment to themselves regarding their goals or product usage. In version B, maintain your current flow without this commitment step.

Randomly assign users to each version and measure key metrics such as user engagement, retention rates, and overall satisfaction. You can also track specific behaviors related to the commitments made in version A. Complement your quantitative data with qualitative feedback through user surveys to understand the perceived value of the commitment device.

Analyze the results to determine whether the engagement tactic leads to significant improvements in your key performance indicators, helping you make an informed decision about implementing this feature more broadly.

Fabulous's engagement tactic improves user experience by leveraging the psychological principles of commitment and consistency. By asking users to sign a contract with themselves, it creates a sense of personal investment and accountability in their goals or intended behaviors.

This approach can lead to increased motivation and follow-through, potentially resulting in improved habits, productivity, or overall well-being. The visible reminder of their commitment serves as ongoing reinforcement, keeping users engaged and focused on their objectives. Additionally, this tactic can foster a sense of empowerment and control over one's personal development, contributing to higher user satisfaction and a more meaningful interaction with the product or service.