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Incentivize completion of onboarding with trial day rewards

ProdPad ProdPad onboard

Overview

ProdPad rewards users with additional trial days for completing onboarding tasks, motivating them to actively engage with the product and explore its features.
a screenshot of the onboard flow explaining how to Incentivize completion of onboarding with trial day rewards

Business Outcome

Onboarding Metrics

These may include metrics such as the completion rate of onboarding tasks, the number of trial days earned per user, and user retention rates. These metrics help assess the effectiveness of the intervention in driving user engagement and long-term usage of the app.

Behavioral Outcome

Extrinisic Motivation

Increased user engagement and retention due to incentivizing the completion of onboarding tasks with trial days. Users are motivated to actively participate in onboarding to earn rewards, leading to a higher likelihood of continued app usage.

The Behavioral Science

Gamification

By incorporating trial days as a form of currency or reward, the intervention gamifies the onboarding process. Gamification taps into individuals' intrinsic motivation by making tasks more enjoyable and rewarding, increasing engagement and retention.

Extrinsic Incentives

Extrinsic incentives are external rewards or punishments that motivate behavior.

How It Works

Operant Conditioning

Operant conditioning is a psychological principle that suggests behaviors are strengthened or weakened by the consequences that follow them. In this case, completing onboarding tasks is reinforced with the reward of trial days.

Users learn that engaging with the app leads to desirable outcomes, such as access to premium features, which increases the likelihood of them repeating the behavior in the future.

Expectancy Theory Expectancy

This theory posits that individuals are motivated to engage in behaviors when they believe their efforts will lead to desired outcomes. By offering trial days as an incentive for completing onboarding tasks, the app sets clear expectations for users regarding the rewards they can earn.

This creates a sense of expectancy, where users believe that their efforts will be rewarded with tangible benefits, thus motivating them to actively participate in the onboarding process.

How It Might Backfire

Low Preceived Value

Despite its effectiveness, there are potential drawbacks to using trial days as incentives. If trial days are perceived as having low value or if users encounter difficulty in redeeming them, the intervention may fail to achieve its intended outcomes.

Poor Long Term Engagement

There is a risk of users engaging solely for the sake of earning trial days, rather than genuinely engaging with the app's features and content.

For example, some users of the language learning app may feel disappointed if they encounter limitations or restrictions when trying to redeem trial days, leading to frustration and a negative user experience.

Similarly, users who are solely motivated by the prospect of earning trial days may disengage from the app once they have obtained their rewards, rather than continuing to engage with the app's content.

How To Test

A/B Tests

A/B test comparing the trial day reward system to a traditional onboarding process. Monitor metrics such as onboarding completion rates, feature adoption, and user retention to gauge the impact of the reward system.

Qualitative Research

Gather qualitative feedback from users to understand their perceptions and experiences with the incentivized onboarding process.

Frequently Asked Questions

To enhance a product-led growth (PLG) model using ProdPad's onboarding tactic, implement a reward system that incentivizes users to complete onboarding tasks with additional trial days. This approach motivates users to actively engage with your product and explore its features, which is crucial for PLG success.

By offering trial day rewards, you create extrinsic motivation for users to fully experience your product's value proposition. This increased engagement during the trial period can lead to higher conversion rates and improved user retention, key metrics in a PLG model. Additionally, the gamification aspect of earning rewards can make the onboarding process more enjoyable, further enhancing user adoption and long-term usage of your product.

ProdPad's onboarding tactic can significantly contribute to conversion rate optimization by incentivizing users to complete onboarding tasks with trial day rewards. This approach increases user engagement and retention, which are crucial factors in improving conversion rates.

By offering additional trial days as rewards, you motivate users to actively participate in the onboarding process and explore more features of your product. This increased engagement leads to a better understanding of your product's value, making users more likely to convert from trial to paid customers. Moreover, the gamification element of earning rewards can create a positive user experience, further enhancing the likelihood of conversion. Track metrics such as onboarding completion rates and user retention to measure the impact on your overall conversion rates.

To optimize your website using ProdPad's onboarding tactic, implement a reward system that offers additional trial days for completing key actions or exploring important features. This approach can be particularly effective for SaaS websites or platforms with free trial periods.

Incorporate clear calls-to-action throughout your website that guide users towards completing onboarding tasks in exchange for trial day rewards. This can include prompts to set up their profile, explore core features, or complete a tutorial. By gamifying the onboarding process, you can increase user engagement with your website and product, leading to improved retention and conversion rates. Ensure that the reward system is prominently displayed and easy to understand, motivating users to actively participate in the onboarding process.

To A/B test ProdPad's onboarding tactic, create two versions of your onboarding process: one with the trial day reward system (version A) and one without (version B). Randomly assign new users to each version and measure key metrics such as onboarding completion rates, feature adoption, and user retention.

In version A, offer additional trial days for completing specific onboarding tasks, while in version B, maintain a standard onboarding process without rewards. Monitor how users interact with each version, tracking metrics like the number of trial days earned per user and long-term engagement rates. Additionally, gather qualitative feedback through user surveys to understand perceptions and experiences with the incentivized onboarding process. Analyze the results to determine which approach leads to better outcomes for your specific product and user base.

ProdPad's onboarding tactic improves the user experience by leveraging gamification and extrinsic incentives to make the onboarding process more engaging and rewarding. By offering trial day rewards for completing onboarding tasks, users are motivated to actively explore the product's features and functionalities.

This approach taps into users' intrinsic motivation by making tasks more enjoyable and rewarding, which can increase overall engagement and retention. The clear expectation of rewards creates a sense of accomplishment as users progress through the onboarding process. Moreover, by encouraging users to engage more deeply with the product during the trial period, they are more likely to discover its full value, leading to a more satisfying user experience and potentially higher conversion rates.

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