Clear value proposition and intuitive design showcasing immediate product benefits.
Visit Evernote website
Screenshot of Evernote hero section of the homepage

About Evernote

Evernote is a comprehensive note-taking and task management application designed to help individuals and teams organize their work and personal lives. It offers a versatile platform for capturing, storing, and accessing notes, documents, images, and tasks across multiple devices, enabling users to streamline their productivity and collaboration efforts.

About the website

Evernote's homepage exemplifies a product led growth strategy, immediately showcasing the value proposition of their note-taking and organization software. The page opens with a bold, attention-grabbing headline: "Tame your work, organize your life," which succinctly communicates the core benefit of using Evernote.

The clean, minimalist design of the homepage aligns with Evernote's brand identity and emphasizes ease of use. The navigation bar at the top provides quick access to key sections such as "Why Evernote," "Solutions," "Explore," and "Pricing," making it simple for visitors to find relevant information.

Central to Evernote's product led growth approach is the prominent "Start for free" call-to-action button, encouraging immediate user engagement with the product. This is complemented by a clear explanation of Evernote's core functionality: "Remember everything and tackle any project with your notes, tasks, and schedule all in one place."

The homepage also features a large, visually appealing screenshot of the Evernote interface, giving potential users a preview of the product's clean design and intuitive layout. This image effectively demonstrates the product's capability to organize various types of information, from notes and to-do lists to business strategies and vacation itineraries.

By focusing on the product's benefits and providing an easy path to try the software, Evernote's homepage embodies the principles of product led growth and effective b2b SaaS website design, aiming to convert visitors into users through the strength and appeal of the product itself.

What to take away

Clear Value Proposition

Evernote's homepage excels in communicating a clear and compelling value proposition. The headline "Tame your work, organize your life" immediately conveys the core benefit of using the product. This succinct message addresses common pain points of potential users, such as feeling overwhelmed by work or struggling to stay organized. By framing their product as a solution to these universal challenges, Evernote effectively captures visitor interest and encourages further exploration.

Strong Call-to-Action

The prominent "Start for free" button is a key element of Evernote's product led growth strategy. This call-to-action is strategically placed and designed to stand out, making it easy for visitors to take the next step in trying the product. The emphasis on a free start reduces barriers to entry, encouraging users to experience the product's value firsthand. This approach is crucial for conversion rate optimization (CRO) in B2B SaaS websites, as it facilitates immediate engagement with the product.

Visual Product Demonstration

The large screenshot of the Evernote interface serves as an effective visual demonstration of the product. This image gives potential users a clear preview of what they can expect when using Evernote, showcasing its clean design and intuitive layout. By displaying various use cases within the interface, such as business strategy notes and to-do lists, Evernote illustrates the versatility of their product. This visual approach helps visitors quickly understand how Evernote can be applied to their specific needs, which is a powerful tool for product led growth.

Simplified User Journey

Evernote's homepage design exemplifies a simplified user journey, a key principle in effective B2B SaaS website design. The clear navigation menu, prominent call-to-action, and concise product description work together to guide visitors smoothly through the discovery process. By reducing complexity and focusing on essential information, Evernote makes it easy for potential users to understand the product's value and take action. This streamlined approach is crucial for improving conversion rates and supporting a product led growth strategy.

Brand Consistency

The homepage maintains strong brand consistency, from the recognizable Evernote logo to the use of their signature green color in key elements like the CTA button. This consistency reinforces brand identity and helps build trust with visitors. In the context of B2B SaaS websites, where building credibility is crucial, this cohesive branding supports conversion rate optimization efforts by presenting a professional and reliable image to potential customers.