Harvest

Harvest is a comprehensive time tracking and project management software designed for businesses of all sizes. It offers an easy-to-use platform for tracking time across projects, generating instant reports, creating seamless invoices, and integrating with various team collaboration tools. Harvest aims to simplify project management and time tracking processes, enabling teams to focus on their work while efficiently managing resources and billing.

Harvest's homepage is a stellar example of effective product led growth strategies for a B2B SaaS website. The page opens with a clean, intuitive navigation bar that offers easy access to key sections such as 'Features', 'Why Harvest?', 'Resources', and 'Pricing', embodying the principle of user-friendly design.

The hero section is particularly compelling, featuring a bold headline that reads "More than time tracking". This statement immediately sets Harvest apart from simple time tracking tools, hinting at its broader capabilities. The subheading further elaborates on the value proposition, emphasizing ease of use, instant reporting, seamless invoicing, and integrations with popular tools.

A prominent customer rating of 4.6 stars from 748 reviews is displayed prominently, leveraging social proof to build trust and credibility. This aligns perfectly with conversion rate optimization (CRO) best practices.

The call-to-action is clear and enticing, with a form to enter work email and a "Get Started" button. The offer of a free 30-day trial with no credit card required reduces friction in the user's journey, a key aspect of product led growth.

The homepage also effectively uses visuals, showcasing the product interface through multiple screenshots integrated into a lifestyle image. This gives potential users a glimpse of the product's functionality and user interface.

Below the fold, Harvest presents impressive statistics about its user base and usage, further reinforcing its market position and reliability. The statement "Trusted by thousands of teams across all industries" accompanied by specific figures (70,000+ active companies, 2 Billion hours tracked, $19.6 Million invoices paid) provides strong social proof and builds confidence in the product.

Clear Value Proposition

Harvest's homepage excels in communicating a clear and compelling value proposition. The headline "More than time tracking" immediately distinguishes the product from basic time tracking tools, while the subheading succinctly outlines key benefits. This approach aligns with product led growth strategies by quickly conveying the core value of the product to potential users.

Effective Use of Social Proof

The homepage leverages social proof effectively in multiple ways. The prominent display of the 4.6-star rating from 748 reviews builds immediate credibility. Further down, the impressive statistics about active companies, hours tracked, and invoices paid reinforce Harvest's position as a trusted, widely-used solution. This use of social proof is a crucial element in conversion rate optimization (CRO) for B2B SaaS websites.

Frictionless User Onboarding

Harvest's approach to user onboarding exemplifies best practices in product led growth. The prominent call-to-action for a free 30-day trial, with no credit card required, reduces barriers to entry and encourages immediate engagement with the product. This strategy allows potential users to experience the value of Harvest firsthand, potentially increasing conversion rates.

Visual Product Showcase

The homepage effectively uses visuals to showcase the product's interface and functionality. By integrating product screenshots into a lifestyle image, Harvest gives potential users a clear view of what to expect from the software. This visual approach helps users quickly understand the product's capabilities and user-friendliness, which is crucial for conversion rate optimization in the B2B SaaS space.

Comprehensive Feature Highlight

While maintaining a clean and uncluttered design, the homepage manages to highlight Harvest's comprehensive feature set. From time tracking and instant reports to seamless invoicing and integrations, the copy effectively communicates that Harvest is more than just a time tracking tool. This comprehensive approach positions Harvest as a full-featured solution, potentially appealing to a wider range of businesses and use cases.