MakeRoom

MakeRoom is an innovative platform designed to empower artists and photographers to monetize their work through a fully-managed print store. It provides creators with an easy and efficient way to sell their art to a global audience, handling the complexities of e-commerce, printing, and fulfillment. This service allows artists to focus on their creative process while MakeRoom takes care of the business aspects of selling art prints.

MakeRoom's homepage is a masterclass in effective B2B SaaS website design, perfectly embodying product led growth principles. The page opens with a clean, minimalist navigation bar that includes essential sections like 'MakeRoom Commercial', 'Samples', 'Papers and Frames', and 'Contact', along with prominent 'Login' and '30 day free trial' buttons.

The hero section is striking and immediately communicates the platform's value proposition with a bold headline: "The easiest way to sell your art to the world." This powerful statement directly addresses the primary pain point for artists and photographers, aligning perfectly with conversion rate optimization (CRO) best practices.

Below the headline, a concise subheading further elaborates on the core offering: "Monetise your art & photography with a fully-managed print store." This clear and compelling message quickly conveys the platform's main benefit to potential users.

The hero section is complemented by a visually appealing image showcasing various art prints and frames, effectively illustrating the end product that artists can achieve through MakeRoom. This visual representation helps potential users envision how their own art could be presented and sold through the platform.

The '30 day free trial' call-to-action button in the top right corner is a key element of MakeRoom's product led growth strategy, encouraging immediate engagement with the platform and allowing users to experience its value firsthand.

Clear and Compelling Value Proposition

MakeRoom's homepage excels in communicating its value proposition. The headline "The easiest way to sell your art to the world" immediately resonates with the target audience of artists and photographers. This direct approach is a hallmark of effective product led growth strategies, as it quickly conveys the core benefit of the platform to potential users.

Visually Appealing Design

The clean, minimalist design of the homepage exemplifies best practices in B2B SaaS website design. The use of whitespace, bold typography, and high-quality imagery of art prints creates an aesthetically pleasing experience that aligns with the creative nature of the target audience. This design approach not only enhances the user experience but also showcases the quality of prints that artists can expect from the platform.

Strong Call-to-Action Strategy

MakeRoom's homepage features a prominent and strategically placed call-to-action button for a 30-day free trial. This aligns perfectly with product led growth principles by allowing potential users to experience the value of the platform firsthand without any initial commitment. The placement of this CTA in the top right corner ensures it's easily visible and accessible throughout the user's journey on the page.

Focus on User Benefits

The subheading "Monetise your art & photography with a fully-managed print store" emphasizes the key benefit of using MakeRoom. By highlighting the fully-managed aspect, it addresses a common pain point for artists who may be hesitant about the complexities of running an online store. This benefit-oriented messaging is crucial for conversion rate optimization (CRO), as it helps potential users quickly understand how the platform can solve their problems and add value to their artistic careers.

Simplified User Journey

The homepage's navigation is intuitive and streamlined, offering easy access to key sections such as 'Samples' and 'Papers and Frames'. This user-friendly design embodies the product led growth principle of making it simple for visitors to explore the platform's features and benefits. By reducing friction in the user's journey, MakeRoom increases the likelihood of engagement and conversion.