Maze

Maze is a user research platform designed to streamline the process of gathering user insights for product development. It offers a comprehensive solution that enables companies to conduct rapid user testing, collect valuable feedback, and make data-driven decisions at the speed of product development. Maze's platform helps businesses bridge the gap between building fast and building right by providing quick access to user insights, ultimately improving product quality and user satisfaction.

Maze's homepage is a stellar example of effective B2B SaaS website design, incorporating elements of product led growth and conversion rate optimization (CRO). The page opens with a prominent announcement banner for their 'DISCO CONF' event, immediately engaging visitors with a timely offer.

The navigation bar is clean and intuitive, featuring dropdown menus for 'Platform' and 'Solutions', along with easy access to 'Resources', 'Customers', and 'Pricing'. This user-friendly design embodies the product led growth principle of making it simple for visitors to explore the platform's features and benefits.

The hero section of the homepage is particularly impactful, with a bold headline that reads "Don't choose between building fast and building right". This powerful statement directly addresses a common dilemma for product teams, aligning perfectly with CRO best practices. The subheading further elaborates on the value proposition, emphasizing how Maze makes user insights available at the speed of product development.

Two prominent call-to-action buttons - "Get started for free" and "Request a demo" - encourage immediate engagement with the product, a key aspect of the product led growth model. These options cater to different user preferences, maximizing the chances of conversion.

The homepage also leverages social proof effectively, displaying logos of well-known clients such as Uber, McKinsey & Company, and GE. This combination of clear value proposition, easy product access, and credibility indicators creates a compelling case for potential users to try Maze's solution.

Compelling Value Proposition

Maze's homepage excels in communicating a clear and compelling value proposition. The headline "Don't choose between building fast and building right" immediately resonates with product teams, addressing a common challenge in the industry. This direct approach is a hallmark of effective product led growth strategies, as it quickly conveys the core benefit of the platform to potential users.

User-Centric Design

The clean, intuitive layout of the homepage exemplifies best practices in B2B SaaS website design. The navigation is straightforward, making it easy for visitors to find relevant information about the platform, solutions, and resources. This user-centric design approach aligns with product led growth principles by reducing friction in the user's journey and encouraging exploration of the platform.

Effective Call-to-Action Strategy

Maze's homepage features prominent and strategically placed call-to-action buttons for both starting for free and requesting a demo. This dual CTA approach caters to different user preferences and stages in the decision-making process, potentially increasing conversion rates. The emphasis on the free option is particularly aligned with product led growth strategies, as it allows users to experience the value of the platform firsthand.

Strong Social Proof

The homepage leverages social proof effectively by displaying logos of well-known clients such as Uber, McKinsey & Company, and GE. This builds credibility and trust, which are crucial elements in conversion rate optimization (CRO). By showcasing these high-profile clients, Maze establishes itself as a trusted solution for user research across various industries.

Focus on Speed and Quality

Throughout the homepage, there's a consistent focus on how Maze's platform enables both speed and quality in product development. The subheading emphasizes that Maze makes user insights available at the speed of product development. This benefit-oriented messaging is a key aspect of product led growth, as it helps potential users quickly understand how the platform can solve their problems and add value to their product development process.