Thursday

Thursday is a platform designed to help remote teams build strong company culture through engaging social activities. It offers a suite of interactive games and team-building exercises that are easily accessible and require no sign-up, making it simple for distributed teams to connect, have fun, and strengthen their relationships in a virtual environment.

Thursday's homepage is a masterclass in product led growth for B2B SaaS websites, with a focus on conversion rate optimization (CRO). The page opens with a bold, attention-grabbing headline: "where remote teams build strong culture", immediately communicating the platform's core value proposition.

The vibrant purple background creates a fun and energetic atmosphere, perfectly aligning with the platform's purpose. The subheading "Connect over engaging social activities. Fun times are just 1-click away." further reinforces the ease of use and the platform's main benefit.

A prominent "Get started now" call-to-action button is strategically placed in the center of the page, encouraging immediate engagement. The added note "No sign-up required" reduces friction in the user journey, a key aspect of product led growth strategies.

The homepage showcases a selection of available activities at the bottom, including "lounge", "drunk startups", "know your team", "charades", and "doodle race". This gives potential users a quick overview of the platform's offerings and builds excitement about the possibilities.

The "rapid" badge in the bottom right corner suggests quick setup or gameplay, further emphasizing the platform's ease of use and accessibility.

Clear Value Proposition

Thursday's homepage excels in communicating its value proposition clearly and concisely. The headline "where remote teams build strong culture" immediately conveys the platform's purpose and target audience. This direct approach is a hallmark of effective product led growth strategies, as it quickly helps potential users understand how the product can solve their specific challenges.

Frictionless User Experience

The emphasis on "No sign-up required" and the prominent "Get started now" button exemplify best practices in conversion rate optimization (CRO). By removing barriers to entry and encouraging immediate engagement, Thursday makes it incredibly easy for users to experience the product's value firsthand. This approach aligns perfectly with product led growth principles, potentially leading to higher conversion rates.

Engaging Visual Design

The vibrant purple background, playful typography, and cheerful icons create an inviting and fun atmosphere that resonates with the platform's purpose. This visually appealing design not only captures attention but also communicates the platform's brand personality effectively. For a B2B SaaS website focused on team building and culture, this design approach helps to differentiate Thursday from more traditional, corporate-looking competitors.

Clear Product Showcase

The homepage effectively showcases the platform's key features by displaying a selection of available activities at the bottom. This gives potential users a quick overview of what they can expect, building excitement and encouraging exploration. By providing this glimpse into the product's functionality, Thursday leverages a key aspect of product led growth - allowing the product itself to drive user acquisition and engagement.

Mobile-Friendly Design

The clean, minimalist layout of the homepage suggests a mobile-friendly design, which is crucial for modern B2B SaaS websites. With many professionals working remotely and accessing tools on various devices, ensuring a seamless mobile experience is essential for maximizing reach and usability. This mobile-first approach aligns with current best practices in web design and contributes to overall conversion rate optimization.